“Mataichi no Shio” – Stunning Views and Exquisite Salted Caramel Pudding in Itoshima

Itoshima, a rapidly rising popular spot in Fukuoka. It has garnered global attention for its beautiful landscapes and unique charm, earning the third spot in the ‘Brightlights, small city’ ranking by the British magazine ‘MONOCLE.’

I recently took a short trip to Itoshima with some friends during a long weekend. I want to share my experience at ‘Matamata no Shio,’ a place we visited, because it was absolutely fantastic.

The Salted Caramel Pudding at ‘Mataichi no Shio’

The pudding from the saltworks in Itoshima is creating a buzz. The shop is named ‘Mataichi no Shio’ and it’s located on a spacious site along the coastline, where they not only produce salt but also sell pudding. The popular item, ‘Salt-Topped Pudding’ is outstanding. The pudding is sprinkled with the special salt from ‘Mataichi no Shio’ and the combination of the delicious salt and pudding is truly exceptional.

The stunning seaside view is making a buzz on social media.

Mataichi no Shio has a spacious area along the seaside. The beautiful coastal scenery has gained popularity as a ‘instagrammable spot’ on social media. The evening sunset is particularly stunning, and sharing this beautiful moment with my friends made our travel memories even more special!

Where is Mataichi no Shio located?

It is approximately a 1.5-hour drive west from the center of Fukuoka City to the tip of Itoshima Peninsula. The place is equipped with a spacious parking lot, allowing access by car. There is a considerable distance from the parking lot to the shop, so be prepared for some walking. Please note that parking is charged on weekends and holidays, and the shop does not have restroom facilities. It’s recommended to use the nearby public restroom next to the parking lot or take care of your needs before visiting.